記念館「盛田昭夫塾」
2020
Client : 天涯文化財団(愛知県)
愛知県常滑市に開館した「盛田昭夫塾」のブランド立案から展示計画、デザインを担当いたしました。
ソニー創業者の1人である盛田昭夫氏とその妻良子氏が常に大切にし続けた人との「縁」。そこから館のブランドコンセプトを確立し、2人の生きざまを5つのエリアを通じて展示しています。またweb、サイン、展示、パンフレット、グッズにいたるまで、すべてのデザインを手掛けています。ブランディングから細部のデザインまで携わることで、一貫性のあるブランドを体現しています。
関連記事
Stories『縁をつなぐ記念館|盛田昭夫塾 岡田直子さん』
note『「入り組んだ」建築と信条のリンク / SKGロゴデザインの視点「盛田昭夫塾」』
note『社内研修遠足レポ:記念館「盛田昭夫塾」』
This is a branding project for a memorial museum of Akio Morita, the founder of Sony Corporation. It was necessary to express him in its own unique theme as he is already world known. SKG designed the museum to introduce Akio and his wife Yoshiko, based on the concept of the “fate” that they build with others continuously in the museum, Akio’s background and their personalities are exhibited under the theme of “fate”, and there is also a booth “fate” with him. with him. the brand aims to encourage visitors and let them ask themselves, “How do we spend our lives?”
Brief:
Akio’s eldest daughter, Naoko, initially planned to build a memorial museum to bequeath his achievements to future generations. Since his achievements have already been covered by many media, therefore SKG, which was responsible for the whole exhibition project in the museum that were the branding, planning and design needed to figure out the original theme in the project.
Design Solution:
The concept of the museum is the “fate”, and it is designed to introduce Akio and his wife, Yoshiko. The realization of his dream was due to the fates that he valued more than anything else, and it was Yoshiko who supported him in making relationships. Their words, deeds and intentions are displayed on the theme of the “fate” that we all have, Those also provide visitors an opportunity to connect with two of them.
Cultural Context:
In Japan, there is an idea of respect for “fate(“En” in Japanese)”, which comes from the Buddhist teaching of “dependent origination(“Engi” in Japanese)”. The Buddha taught that all phenomena have a cause and are caused by the interrelationship of these causes. It’s still alive that the custom to be grateful and feel hopeful for the “fate” brings us encounters.
- Media
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書籍『日本のロゴ&マーク集 vol.6』(アルファ企画)
日経新聞(2020.9.14)
読売新聞(2020.7.18)
中日新聞(2020.7.18)
産経新聞(2020.7.17)
常滑観光協会「焼き物と海と空の街 常滑」
- Credit
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盛田昭夫氏メイン写真: 操上和美(CAMEL)
盛田家家系図監修: 竹内宗治(元 鈴渓資料館 館長)
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展示風景写真: 山本康平
- Collaborators
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植野穣設計室(建築監修)、ラウンドテーブル(建築)、Will(展示施工)、ニホンディスプレイ(展示施工)、HIGASHI-GUMI(展示基本設計、什器、企画展)
- team SKG
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ブランディングデザイン、アートディレクション: 助川誠(SKG)
壁面: 助川誠、徳毛郁子(SKG)
パネル: 助川誠、徳毛郁子、門野由華(SKG)、寺原慧(SKG)
壁面コピーライティング: 助川誠、徳毛郁子
パネル編集・ライティング: 徳毛郁子、仲野聡子
サインイラストレーション: 門野由華
ウェブ: 兵庫濃(TONARI)
展示物写真: 寺原慧